Sure, it’s important to know page views, click-thru rates, website metrics and get a sales funnel.
But let’s face it – that’s pretty basic.
You need to know more to build a valuable business.
How much does it cost to acquire a customer? How much is each customer worth over their life time? How much should you spend on each marketing channel?
Basic analytics can’t tell you these.
Learn which products are converting, getting popular or driving the most returns. Run promotions based on real-time sales data and profitability, not guesswork.
Learn what keywords are driving revenue right now. Optimize PPC spend hourly or daily, not weekly.
Learn which campaigns are driving the most revenue. Change your product mix and promotions based on what people are buying now.
Learn which affiliates bring your long term customers, not one-time-only bargain seekers. Reward partners that drive profitability.
Discover which social channels create revenue for your business. Reward the brand advocates and customers that bring more customers to you.