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Today Jirafe is used by tens of thousands of online retailers that want to get fast, reliable data and insights to help make better marketing and merchandising decisions.

The Washington Post: Pinterest throws open its doors

"All that traffic isn’t necessarily translating into purchases, however. According to data from the analytics firm Jirafe, Pinterest drives traffic, not revenue. The company has a fairly low conversion rate — of site visitors to customers — especially when compared to Twitter, Google or Facebook." -- Read more...

Forbes: Red And Blue State Stereotypes Confirmed By E-Commerce Data

"California leads the pack both in terms of average order size and share of nationwide purchases. Buyers in the Golden State spent an average of $271.41 each time they made a purchase online, accounting for a quarter of U.S. e-commerce revenue in the meantime." -- Read more...

PRWeb: Commerce Guys and Jirafe Partner to Advance eCommerce

"Jirafe is quickly gaining recognition for its superior eCommerce analytics," said Frédéric Plais, CEO and of Commerce Guys. "We’re excited about our partnership—their technology offers clients powerful insights into how they’re performing." -- Read more...

Investors.com: Fine-Tune Websites, Especially Social Platforms

Use those tools. E-commerce sites rely on an expanding toolbox of stats — click-through rates, page views, order volume — to guide marketing and merchandising decisions.

Amit Shah, co-founder of analytics firm Jirafe, says firms should keep their eyes on key indicators — such as profit per order and profit per customer. -- Read more...

Forbes: New Data Shows Pinterest Users Look But Don't Buy

In the kind of contradictory report usually reserved for dietary claims, recently released data suggests that Pinterest is surprisingly ineffective in driving people to buy things on the Internet. Jirafe, a New York-based ecommerce analytics company, took a look at the behavior of 89 million online shoppers who visited their clients’ 5,000 web stores in the last year. -- Read more...

AdExchanger: Jirafe CEO Shah Sees Retargeting As Growth Opp For Marketing Analytics

Being another analytics company is okay, but what’s missing today, if you talk to merchants who use Omniture and other products, is they say, “Look, I have enough charts and graphs. Just tell me what to do. I go into seven different applications every day, looking at a ton of data and it’s still not obvious what changes I need to make every single day to my business across all these different applications.” So that’s where we’re headed with Jirafe. The goal is every time you log in, we’re going to tell you the top five revenue opportunities for your business today, for example – “Here’s what you need to take advantage.” The goal is to get from data to insight to action. -- Read more...

TechCrunch: Jirafe Grabs $7M From Foundry, FirstMark To Bring Better Analytics To eCommerce

New York City-based startup Jirafe set out with a simple mission: Help eCommerce store managers turn their digital storefronts into viable, thriving businesses. To do so, in the long term, Jirafe hopes to be able to someday automate the many boring administrative and analytical tasks that are part of daily grind of running (and monetizing) an eCommerce operation — so that merchants can get back to focusing on product and customer service. -- Read more...

The Rude Baguette: Jirafe – yet another US company who does their R&D in France

Other international exhibitors at Bargento had their local sales offices represent them at Bargento, but Jirafe was there with the CEO who came from New York and travelled back the next day. That’s a strong commitment to France. He introduced Jirafe to me as an French-American company and after speaking for a while, I understand that this his how he really sees his company. -- Read more...

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